Us vs Them
What This Section Does
Create a visual side-by-side comparison that clearly shows why customers should choose your products over competitors. This direct comparison format helps overcome objections and makes your advantages immediately obvious to potential buyers.
Perfect for:
- Product pages where customers are comparing options
- Homepage sections highlighting your unique value
- Landing pages for competitive industries
- Overcoming specific objections about price or features
How to Add It
Step 1: Add the Section
- In your Shopify admin, go to Online Store → Themes
- Click Customize next to your live theme
- Click Add section in your main content area
- Choose Us vs Them from the list
Step 2: Set Up Your Comparison
- Upload your logo or product image for the "us" side
- Add a title for competitors (like "Other Brands" or "Competitors")
- Create comparison blocks for each key advantage
- Use checkmarks for features you offer, X marks for what competitors lack
Key Settings to Configure
Brand Positioning
How to represent yourself: Make your side clearly more appealing
- Visual hierarchy: Your side should look more prominent and appealing
- Product imagery: Use a high-quality product photo that represents your brand well
- Logo placement: Include your logo to reinforce brand recognition
- Pro tip: The design automatically makes your side more visually prominent
Feature Selection
What to compare: Focus on advantages that actually matter to customers
- Your strongest points: Highlight where you clearly win (warranty, materials, service)
- Customer priorities: Compare features that influence buying decisions
- Honest representation: Only claim advantages you actually deliver
- Best practice: 4-6 key comparisons work better than a long list
Messaging Strategy
How to frame differences: Be truthful but highlight your strengths
- Specific benefits: Use "Free 2-day shipping" instead of "Fast shipping"
- Customer language: Use terms your customers understand and care about
- Respectful tone: Avoid attacking competitors - focus on your positive advantages
Pro Tips for Success
Best Practices
- Research competitor features accurately before making claims
- Focus on benefits that customers actually care about when making purchase decisions
- Use specific, measurable advantages when possible ("24/7 support" vs "Good service")
- Keep comparisons honest and verifiable - customers may fact-check
- Update the comparison when you add new features or competitors change offerings
Common Mistakes
- Making unfair or misleading comparisons that damage credibility
- Comparing features that don't actually influence purchase decisions
- Including too many comparison points that dilute your main advantages
- Being too aggressive or negative toward competitors
- Failing to back up claims with actual evidence or guarantees