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Countdown Block ​

What This Block Does ​

Countdown blocks display live timers that count down to specific dates or for set durations, creating urgency and encouraging immediate action. They're powerful tools for driving conversions during sales, launches, or time-sensitive promotions.

Perfect for: Flash sales, product launches, limited-time offers, event announcements, seasonal promotions, early bird specials

How to Add It ​

Step 1: Add the Countdown Block

  1. In your Shopify admin, go to Online Store → Themes
  2. Click Customize next to your live theme
  3. Navigate to any section that supports blocks
  4. Click Add block and choose Countdown Block from the list

Step 2: Configure Your Countdown

  1. Choose between Date countdown or Timer countdown
  2. Set your end date/time or timer duration
  3. Choose what happens when the countdown ends
  4. Adjust size and alignment as needed

Key Settings to Configure ​

Countdown Type ​

Date Countdown: Counts down to a specific date and time

  • When to use: Product launches, sale end dates, event start times
  • Best practice: Use real dates that match your actual promotions
  • Time zones: Choose between customer's local time or a specific time zone

Timer Countdown: Counts down for a set number of minutes from when each customer first sees it

  • When to use: Limited-time offers, checkout urgency, flash sales
  • Duration: Set in minutes (1440 minutes = 24 hours)
  • Reset option: Choose whether timer resets for returning customers

After Countdown Ends ​

Action Options: What happens when the timer reaches zero

  • Hide: Countdown disappears (clean, minimal approach)
  • Show Message: Display custom text like "Sale Ended" or "Check back soon"
  • Keep Showing: Timer stays at 00:00:00 (not recommended - reduces credibility)

Pro Tips for Success ​

Countdown Best Practices

  • Honor your deadlines: Never extend countdowns after they end - this destroys trust
  • Match real promotions: Only use countdowns for genuine time-limited offers
  • Clear context: Make sure customers understand what the countdown is for
  • Strategic placement: Put countdowns near purchase buttons for maximum impact

Common Mistakes

  • Fake urgency: Using countdowns without real deadlines damages credibility
  • Too many timers: Multiple countdowns on the same page can overwhelm customers
  • Poor placement: Countdowns work best when customers understand what's time-limited
  • Extending deadlines: If you extend a sale, start a new countdown rather than adding time