Comparison Table

What This Section Does

Create a side-by-side comparison showing how your product stacks up against competitors. This helps customers understand your unique advantages and makes decision-making easier by clearly highlighting why they should choose you.

Perfect for:

• Product pages where customers are comparing options
• Landing pages for competitive industries
• Highlighting unique features that set you apart
• Overcoming objections about price or features

How to Add It

Step 1: Add the Section

1. In your Shopify admin, go to Online Store → Themes
2. Click Customize next to your live theme
3. Click Add section in your main content area
4. Choose Comparison Table from the list

Step 2: Set Up Your Comparison

1. Add your brand name or logo in the first column
2. Add competitor names or logos (1-3 competitors works best)
3. Create feature rows comparing key selling points
4. Use checkmarks for features you offer, X marks for what competitors lack

Key Settings to Configure

Feature Selection

Which features to compare: Focus on your strongest advantages

• Your best features: Highlight where you clearly win (free shipping, better warranty, unique features)
• Important to customers: Choose features that actually influence buying decisions
• Keep it relevant: Don't include features that all competitors offer equally
• Pro tip: Include 5-8 key features maximum - more becomes overwhelming

Visual Design

Making your brand stand out: Ensure your column is clearly the winner

• Color highlighting: Your brand column should use your accent color
• Logo vs. text: Use logos if competitors are well-known brands, otherwise use clear text names
• Product images: Include product photos if visual differences are important

Content Strategy

What to include: Be honest but highlight your advantages

• Truthful comparisons: Only compare features you actually deliver better
• Specific benefits: Use "24/7 support" instead of just "Good support"
• Customer language: Use terms your customers understand, not industry jargon

Pro Tips for Success

Best Practices

• Research competitor features accurately - customers will fact-check
• Focus on benefits that matter most to your target customers
• Use your strongest advantages as the main comparison points
• Keep competitor names respectful and professional
• Update the table when you add new features or competitors change

Common Mistakes

• Including too many features that dilute your main advantages
• Being unfair or misleading about competitor offerings
• Comparing features that don't actually influence purchase decisions
• Making the table too complex for quick scanning
• Forgetting to highlight what makes you unique beyond just price