Popup

What This Section Does

Show a promotional window that appears over your store content to capture visitor attention for important offers, email signups, or announcements. These popups help convert visitors into customers or subscribers before they leave your site.

Perfect for:

• Email newsletter signups with discount incentives
• Announcing flash sales or limited-time offers
• Promoting new product launches
• Exit-intent offers to recover abandoning visitors

How to Add It

Step 1: Add the Section

1. In your Shopify admin, go to Online Store → Themes
2. Click Customize next to your live theme
3. Click Add section and choose Popup
4. The popup will appear in the overlay sections area

Step 2: Create Your Popup Content

1. Add blocks for your content (heading, description, button, email signup)
2. Set when the popup should appear (after 5 seconds is usually good)
3. Choose where on screen it appears
4. Preview to see how it looks

Key Settings to Configure

Timing and Triggers

When popup appears: Control when visitors see your popup

• Delay timer: Wait 3-7 seconds so visitors can see your site first
• Scroll trigger: Show after someone scrolls 25% down the page (shows they're engaged)
• Exit intent: Appears when someone moves their mouse to leave the page
• Pro tip: Don't be too aggressive - let people browse a bit before showing the popup

Display Rules

Who sees the popup: Target the right visitors

• Guests only: Only show to people who aren't logged in (most effective for email signups)
• Reappear settings: Set how many days before showing again to the same person
• Best practice: Wait at least 7 days before showing the same popup again

Email Signup Integration

Newsletter signup: Connects directly to your Shopify customer list

• Works automatically: No setup needed - emails go straight to your customer database
• Discount codes: Offer a percentage off or free shipping for signing up
• Pro tip: 10-15% off first order is the sweet spot for most stores

Pro Tips for Success

Best Practices

• Keep your offer simple and valuable (like "10% off your first order")
• Use compelling headlines that clearly state the benefit
• Make it easy to close - include a visible X button
• Test different offers to see what works best for your audience
• Include an attractive image that matches your brand

Common Mistakes

• Showing the popup immediately when someone lands on your site
• Making it too hard to close (frustrated visitors rarely buy)
• Asking for too much information - just email is usually enough
• Using scary urgency language that feels pushy