Newsletter Signup Section
What This Section Does
The Newsletter Signup Section creates dedicated areas for building your email list with professional newsletter subscription forms alongside supporting content like benefits, images, or additional messaging. This helps convert visitors into subscribers with compelling presentations.
Perfect for: Email list building, marketing opt-ins, homepage conversions, footer alternatives, promotional campaigns
How to Add It
Step 1: Add the Section
- In your Shopify admin, go to Online Store → Themes
- Click Customize next to your live theme
- Click Add section in the main content area
- Choose Newsletter Signup from the list
Step 2: Configure Your Layout
- The section comes with a sample newsletter form and supporting content
- Customize the newsletter form using the Newsletter Signup Block settings
- Add or modify the supporting content with images or additional text
- Adjust the column layout and spacing
Key Settings to Configure
Section Header
Heading: Main title for your newsletter section
- When to use: Clear, benefit-focused titles like "Stay in the Loop" or "Join Our Community"
Subheading: Additional context or value proposition
- Best practice: Explain the benefits of subscribing and what content they'll receive
Layout Configuration
Column Widths: Control the balance between newsletter form and content
- 1:1 (50/50): Equal emphasis on form and supporting content
- 1:2 (33/67): Compact form with detailed benefit explanations
- 2:1 (67/33): Prominent form with minimal supporting elements
Reverse Layout: Swap the position of form and content
- When to use: When benefits or images should appear first for context
Newsletter Max Width: Control form width when used alone
- Small to Large: Choose based on section importance and available space
- Full Width: Maximum impact for dedicated newsletter pages
Block Integration
This section uses the Newsletter Signup Block for the subscription form functionality, plus:
Content Blocks: Add supporting text, benefits, or explanations Media Item Blocks: Include lifestyle images or graphics that support your newsletter value proposition
The newsletter block provides complete email collection functionality with Shopify integration, privacy compliance options, and customizable styling.
Pro Tips for Success
Conversion Optimization
- Lead with benefits: Focus on what subscribers get, not just "subscribe"
- Use social proof: Mention subscriber count or testimonials if available
- Keep it visible: Place newsletter sections where visitors naturally look
- Test different offers: Try exclusive discounts or content as incentives
Common Mistakes
- Buried placement: Newsletter forms work best in prominent, expected locations
- Weak value proposition: "Get updates" doesn't motivate subscriptions
- Missing privacy info: Always include required consent text for your region
- Complex forms: Keep it simple - just ask for email initially