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Statistics ​

What This Section Does ​

Display your most impressive business numbers with animated counters that count up from zero when customers scroll to the section. This creates visual impact while building credibility through social proof and concrete achievements.

Perfect for:

  • Homepage trust-building with customer satisfaction numbers
  • About pages showing years in business or customers served
  • Product pages highlighting sales numbers or reviews
  • Service pages showing success metrics or experience

How to Add It ​

Step 1: Add the Section

  1. In your Shopify admin, go to Online Store → Themes
  2. Click Customize next to your live theme
  3. Click Add section in your main content area
  4. Choose Statistics from the list

Step 2: Add Your Key Numbers

  1. Click Add statistic for each impressive number you want to showcase
  2. Enter the number (it will animate from 0 to this number)
  3. Add a clear description of what the number represents
  4. Include a suffix like "+" or "%" if relevant
  5. Arrange your most impressive statistic first

Key Settings to Configure ​

Number Selection ​

Which statistics to feature: Choose numbers that build trust and credibility

  • Customer-focused: Orders shipped, customers served, satisfaction ratings
  • Experience-based: Years in business, products sold, countries served
  • Achievement-focused: Awards won, media mentions, industry certifications
  • Pro tip: Use round numbers when possible (10,000+ vs. 9,847) - they're more impactful and easier to remember

Presentation Strategy ​

Making numbers impressive: Present statistics in the most compelling way

  • Scale appropriately: Use "10K+" instead of "10,000" for visual impact
  • Add context: Include descriptions that explain why the number matters
  • Stay honest: Only use real, verifiable numbers - fake statistics damage trust
  • Best practice: 3-4 key statistics work better than many smaller ones

Visual Impact ​

Animation and design: Make numbers attention-grabbing without being distracting

  • Counter animation: Numbers automatically count up when customers scroll to the section
  • Layout choice: Vertical layout (number above text) usually works better for impact
  • Color emphasis: Consider highlighting your most important number with custom colors

Pro Tips for Success ​

Best Practices

  • Use your most impressive numbers - quality over quantity
  • Make descriptions clear and benefit-focused ("Happy customers" vs "Total orders")
  • Keep the section near the top of your homepage for maximum impact
  • Update numbers regularly to keep them current and impressive
  • Use suffixes like "+" to indicate the number is growing

Common Mistakes

  • Using too many statistics that dilute the impact
  • Including numbers that aren't actually impressive or meaningful
  • Making descriptions too long or technical
  • Using exact numbers when round numbers would be more impactful
  • Forgetting to update statistics as your business grows